You put in a lot of effort to run your business. You are an expert in your field. You have something no one else has. You spend precious time writing about it on your business blog. But… no one is reading. Your social sharing buttons are untapped. Your comment sections are also empty.
You’re not getting any more calls or visitors to your blog despite the effort you put into writing new posts week after week.
Why isn’t it getting the attention that it deserves? You know that people are searching for your expertise and the answers you offer. What do you miss?
You are probably missing out on something successful bloggers do: create engaging content. Content that is so useful and insightful that readers will become addicted. Hooked.
You can also write compelling content. Just a few changes to your writing will do.
Write a blog for your business that will completely hook your readers using the five following methods.
Write with your five senses
Include sound, sight, smell, touch, and taste. You can still be factual while presenting your information. Immerse the reader in your blog. Make him hear or smell something that will make him cringe. We are sensory creatures. We remember and respond to writing that makes us feel.
Try it: Gaining traction for a blog can be like climbing an ever-steeper hill.
Instead of this, Writing a blog and finding readers is a difficult task.
We all know how it feels to climb up a hill. It’s exhausting. This feeling will immediately give your reader an idea of the difficulties you are referring to.
The point is to get straight to the point
Start your post with an exciting lead. Your reader is interested in knowing if you can provide her answers. She won’t stay around if you begin with a lot of background info.
Grab her attention right away. She will go to someone else for her hit if you don’t get her attention.
Try it: Wearing sunblock will help prevent wrinkles and sunburns.
Instead, Since the 1920s, sunscreen has been available in many forms. Let’s look at all of them.
If you can show that you can understand your reader’s concerns from the beginning, they will want to continue reading.
You can ignore your English teacher
My fourth-grade English teacher, Mrs. Kelly, required that formal compositions be written with little or no dialog. This requirement was shocking to me at nine years old. What I enjoyed most was the dialogue.
Looking back, I can see how Mrs. Kelly encouraged logical transitions and grammatically accurate writing.
These are the most important.
They can make boring writing, which doesn’t build a connection with the reader. Using dialogue is unnecessary, but you must write as if you were speaking. You can do this by changing the length of your sentences, ending a phrase with a preposition, or starting a new sentence with “and” and “but.”
Mrs. Kelly would disapprove.
Try this: Our team of experienced members will provide comprehensive, long-term advice to help you grow your business. Our team has skills. They’re also specialized.
Instead, The accountants at Grey Timeworn and Musty are highly qualified and have decades of experience in providing information on reporting requirements, restructuring tax structures, and performing appraisals using quantitative calculations and tools.
People prefer to do business with other people than with a corporation. You sound approachable, human, and engaging when you write as you speak.
Embarrass yourself
Do not be timid. Don’t be shy. This is more human, people will remember and relate to your words.
Write as if no one is reading. It’s not hard to imagine that for most people.
Tell me about something that has gone wrong or a mistake you have made. It would be similar to an accident on the road. The people can’t turn away.
Here’s a tip: I told my employer I would never work for anyone again when I quit my office to start my own business. I would never work for a person like him.
Instead of this: When I started, I made many mistakes. But with hard work and dedication, I am now a successful person.
You can create a bond with your readers by telling a story about a mistake or weakness. We can all empathize with each other because we make mistakes.
Do not be a show-off
Your mother was right. Your mom was right about everything. Everyone dislikes a show-off.
Do not try to impress us by using big words that have no meaning. Use direct, straightforward language to impress us.
You put us at a distance when you use big words and jargon. Or even worse, you make us feel stupid. Will we return to your blog to be made to feel silly? It’s unlikely.
Try it: Modern educators know that students learn best when motivated.
Instead, this: The 21st-century pedagogy demands a paradigm change to facilitate student inquiry.
Write clearly and concisely to show us your expertise. When you use jargon that is unfamiliar to us, you stop us from learning.