Even the most experienced content professionals will find it difficult to plan their Twitter strategy to maximize exposure and engagement. Data is available to help with the planning process. It can provide valuable insights into your Twitter account, followers, and the Twitter community.
Twitter analytics can provide a wealth of information to help you create the best Tweets to not only tell your brand’s story but also deliver useful and meaningful content to your audience.
Twitter analytics can teach you seven important things.
1. Audience insight
Do you want to know your followers’ interests, professions, and the products they buy? The dashboard can help you find out what your followers are interested in, their profession, their education, marital status, and purchasing style.
If not, you may need to rethink your audience and content strategy to better serve your current following. You may also need to rethink your target audience and content strategy to better attract the people who follow you. Alternatively, an ad campaign may be necessary to attract more targeted followers.
If you are a premium brand, but only a small percentage of followers buy premium brands, then you may need to refocus. You are constantly tweeting about weddings. Still, few of your followers care. Your content might need to be re-focussedmparison data.
You can also see the same information about your followers for select Twitter audiences. Compare your followers to different personas and demographics. You can also compare them with consumer behavior, interests, and interests.
3. Tweet Impressions
You can view all of your tweets under the section Tweets. This will show you the number of users who have seen your tweet. You can view the performance of each tweet or a 28-day cumulative overview. You can use this information to repurpose tweets with the highest impressions or create tweets about a similar topic.
The cumulative overview can be used to compare monthly activity. What changed in a month with higher impressions? Did you tweet more often? You can try to “recreate” the months with high impressions. Promoted tweets are another option that will increase the reach of your content.
4. Twitter engagements and engagement rates
The Tweets section shows the engagement of your tweets, which is the number of interactions that your tweet received. It also displays the engagement rate, which is the number of engagements divided by the number of impressions. If your tweets receive little engagement, you may need to change the format and subject matter. For example, you might want to include a photo or video in your mix of content, as these tend to generate more engagement.
5. Follower growth
You can see how many followers you have gained per day in the Followers dashboard. Check what you tweeted on that particular day if you notice a significant increase or decrease in followers. You’ll gain an insight into why. You might also want to consider follower advertisements.
6. Data on events and trends
Find out what people are tweeting about upcoming holidays, events, and trends. This is a good way to discover new content ideas and conversations that you can join.
7. Video Content Performance
You should use video in your content strategy if you are using it. You can also track the views of your videos and see how they are being received. Are they watching the video to the end?