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Why and when to Re-evaluate Your B2B brand strategy
  • Business

Why and when to Re-evaluate Your B2B brand strategy

  • Howard G. Reese
  • March 26, 2024

To build and maintain a strong brand, you need to monitor and nurture it constantly. […]

Marketing Metrics are not enough to prove marketing’s value
  • Business

Marketing Metrics are not enough to prove marketing’s value

  • Howard G. Reese
  • March 26, 2024

AdAge’s research, which was published at the end of 2016, helped to decode today’s five […]

It’s time the Communications Department was seen as a revenue generator
  • Business

It’s time the Communications Department was seen as a revenue generator

  • Howard G. Reese
  • March 26, 2024

Communication is often misunderstood. It appears to be disconnected from a company’s bottom line and […]

How to win back lost customers by using targeted content
  • Business

How to win back lost customers by using targeted content

  • Howard G. Reese
  • March 26, 2024

It isn’t very pleasant to see customers stop using or unsubscribing from your service. It’s […]

How to Choose The Right Social Media Agency
  • Digital Marketing

How to Choose The Right Social Media Agency

  • Howard G. Reese
  • March 5, 2024

In today’s digital age, having a strong presence on social media is crucial for businesses […]

Don’t Take Conveyors for Granted: Four Tips in Selecting Equipment
  • Business

Don’t Take Conveyors for Granted: Four Tips in Selecting Equipment

  • Howard G. Reese
  • January 3, 2024

Conveyors can be one of the most neglected components in a larger snack food processing […]

Online Marketing Activities You Can Start Today
  • Business

Online Marketing Activities You Can Start Today

  • Howard G. Reese
  • October 16, 2023

It’s not difficult to market your small business online. Although there are many things you […]

How to Create an Effective B2B Retention Plan
  • Business

How to Create an Effective B2B Retention Plan

  • Howard G. Reese
  • October 16, 2023

The churn of customers is a major concern for all businesses, but especially B2B companies. […]

How to listen to customers in the best way
  • Business

How to listen to customers in the best way

  • Howard G. Reese
  • October 16, 2023

Not so long ago, companies could create new businesses simply by listening to their investors […]

Customer Service Story: Satellite Phones, Oil Rigs, and Customer Service
  • Business

Customer Service Story: Satellite Phones, Oil Rigs, and Customer Service

  • Howard G. Reese
  • October 16, 2023

Recently, I was riding a shotgun with a stranger in his SUV on the long […]

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