This stanza is from Samuel Taylor Coleridge’s “The Rime of the Ancient Mariner “: “Water […]
Category: Business
The Essentials of Email Marketing
Marketers have been taking the easy route for too long: sending every campaign via email […]
How to use Big Data to enhance the customer experience
IDC predicts that data volumes will double every two to three years, according to IBM. […]
The Marketing Metrics that Matter to the Bottom Line
In the 20 years I spent as the CEO of the business that I co-founded, we have […]
How to Design a Customer-Centric Organization
Marketing professionals today are under pressure to improve the customer experience. Marketers and brands alike […]
You Need to Change Your Marketing Strategy, Not Your Tools
Sales teams are facing new challenges as a result of the increased demand for online […]
Adopting a lean approach to mobile strategy
Mobile has become the primary way that humans experience a digitally optimized, increasingly connected world. […]
How to find investors for your startup
Investors will be needed to help you get the startup capital that your venture needs […]
Handy Tools for Startups and Entrepreneurs
It’s never easy to build a successful business. Still, with the ever-evolving technology available today, […]
Why and when to Re-evaluate Your B2B brand strategy
To build and maintain a strong brand, you need to monitor and nurture it constantly. […]