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Measuring social marketing and media
  • Business

Measuring social marketing and media

  • Howard G. Reese
  • October 16, 2023

You will hardly find a day that goes by without you reading or hearing about social […]

The Marketing Toolkit Every CEO Needs
  • Business

The Marketing Toolkit Every CEO Needs

  • Howard G. Reese
  • October 16, 2023

CEOs are faced with challenges each day. You may have to wear many hats as […]

How to Measure and Manage the Word of Mouth Revolution
  • Business

How to Measure and Manage the Word of Mouth Revolution

  • Howard G. Reese
  • October 16, 2023

By now, every marketer is familiar with the terms buzz, viral, and word-of-mouth. Many will […]

How to Create a Successful Facebook page
  • Business

How to Create a Successful Facebook page

  • Howard G. Reese
  • October 16, 2023

How to Create a Successful Facebook page In the last year, businesses have flocked to […]

How to use empathy for better B2B marketing
  • Business

How to use empathy for better B2B marketing

  • Howard G. Reese
  • October 9, 2023

B2C marketing is not the only way to make personal connections with customers and show […]

SWOT Team: Getting Ready for a New Product Launch
  • Business

SWOT Team: Getting Ready for a New Product Launch

  • Howard G. Reese
  • October 9, 2023

Many of us who work in marketing have experienced the unique pleasure of participating in […]

Beyond the Numbers: Selling ROI
  • Business

Beyond the Numbers: Selling ROI

  • Howard G. Reese
  • October 9, 2023

You probably aren’t in sales or marketing because you were a master of linear systems. […]

What is your destination and how will you get there
  • Business

What is your destination and how will you get there

  • Howard G. Reese
  • October 9, 2023

A plan is the foundation of every successful business. It outlines where the company hopes […]

What to do when you need marketing help
  • Business

What to do when you need marketing help

  • Howard G. Reese
  • October 9, 2023

Do you have marketing or branding needs for your small business but don’t have the […]

How to Secure Your Marketing Budget
  • Business

How to Secure Your Marketing Budget

  • Howard G. Reese
  • October 9, 2023

Ted Levitt is the author of The Marketing Imagination. He writes: “The role of marketing is […]

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