As a result, what began as a trend among consumers has now become a corporate trend. Blogs allow organizations to share stories and ideas online. In 2007, it was reported that there were 100 million blogs. As of July 2008, 15 percent of Fortune 500 firms maintained one.
Many marketers now wonder how they can create more dynamic content and increase “stickiness” through this medium. Video blogs or vlogs have already begun to provide a new level of intimacy.
When words fail, vlogs are a great way for companies to connect with their customers. These outlets allow customers to give their content a face, voice, and personality. Vlogs can be a powerful marketing tool that increases online traffic, repeat business, and brand awareness.
Many companies are hesitant to invest in online video because they feel it is expensive or takes too much time. The truth is that organizations of any size can start a vlog at a very low cost. This is because the quality and price of video production equipment for personal use have improved significantly in the last few years. Others may seek outside help.
Here are five guidelines that every company should follow to create a successful video blog.
Be Honest
Leaders in business are expected to maintain the highest standards of integrity. Once a company makes a post or claim in a video blog, it cannot be changed.
Make sure that the information you convey won’t harm the reputation of the organization afterward. It’s hard to recover from a lie once it has been exposed. If an error is made on a video, you must correct it as soon as possible.
Update regularly
Companies should update their vlogs as often as they can, preferably monthly. Communication lapses can lead to customers drifting away, forgetting about the company, and never returning.
To avoid “writer’s blocks” online, individuals responsible for maintaining vlogs are advised to keep a list of topics that can be used “anywhere and anytime.”
Allow Comments
The fear of negative comments being posted as a response is one of the most worrying aspects of communicating online with an audience. It is not good for a company to be criticized in front of the world, but it’s important to allow customers to express their opinions.
Businesses should understand that by inviting visitors to comment, they open up communication lines and create a greater sense of trust.
Leaders of your community will silence unwarranted criticism, but constructive comments allow organizations to fix deficiencies before it is too late.
Take Risks
Often, businesses are concerned about incorporating humor or revealing personal information. Both approaches are effective and allow companies to connect with their audience at a deeper level. They also show that they, too, are “real” people. Other courses could keep them coming back.
To Thine own Self be true
A company’s vlog must be accurate but also true to its “soul.” It is important to adhere to the core values of an organization.
Businesses are built around their culture, and they must not deviate from it. It can be harmful to go against the company’s principles. This is often equated with lying.