Companies and executives looking to boost profits often look for new, hotter media technologies or the latest mobile technology.
Most often, however, the most successful strategies are based on the talent of effectively connecting with your customers and the potential to plug leaks in sales, marketing, and product creation systems.
Three key ways to connect with your audience and increase profits.
Make marketing magic
You and your customers will likely look for proof when you purchase. It is easy and fast to improve your marketing by giving them evidence.
Suppose you don’t have at least 25 customer testimonials, at least five case studies, and actual statistics showing that 95% of your customers would recommend you or that 90% are satisfied. In that case, you could be missing out on a chance to increase your sales by up to one-third.
If you think these missed opportunities only happen in small businesses, think again. I have consulted with companies worth $100 million that did not have such proof because they had not implemented a system to collect testimonials, case studies, and statistical information. It’s impossible to achieve without a plan. This system is straightforward. A satisfaction survey allows you to build all three types of proof quickly and easily.
Because so many businesses miss out on the chance to collect testimonials, create case studies, and measure satisfaction using effective surveys, you have an excellent opportunity to stand out in the market.
Sales soar with this new campaign
Knowing what your visitors need when visiting your site will increase your conversions. Why? You can provide specific information on how to solve the problem that brought them to you. The more specific you are, the better.
Our client saw a dramatic increase in conversions after implementing an online quiz that automates getting acquainted with prospects. Knowing your options, who buys from you, and why helps you to laser-target your marketing. You can find more people who behave like those who already purchase from you. These simple steps could increase your revenue by up to one-third.
Keep your customers coming
I have a good friend who has worked for Fortune 500 companies. He created so many winners in an industry where 80 percent of products failed that his company made $1 billion. The secret to his success was that he asked the customers what they wanted and then made it.
You could increase your revenue by up to one-third if you know what your customers are looking for next, what to include in the product to maximize sales, how they want to receive your product or service, what they will pay, and whether they are satisfied.
Too many businesses fail simply because they produce a product they “know” consumers want, only to discover that there is no market. Asking the right questions to your customers can help you avoid this fate. You can also use this power to your advantage in marketing. “You said you wanted it, so we made it for you.” Customers will feel committed to your business and be invested in its success.
Make it Happen
How can you double your profits and make this all happen? Use surveys and quizzes to start a discussion with customers and prospects.
It does not mean you should send a survey that practically screams, “Give me all the information I need to make more profit.” It would be best to use surveys and quizzes to create relationships with customers and prospects rather than destroying them.
How can you make that connection?
Show your audience what they can gain from the information. Tell your audience you will use their knowledge to create products and improve customer service.
Second, offer them an incentive. In exchange for their feedback, healthcare practices could offer a “10 Ways To Avoid The Flu This Year” report or a cup of coffee at the snack bar. Businesses can give away a gift certificate or an opportunity to win one. You’ll see a marked improvement in the response rate to your surveys.
Show them that you are paying attention. Remind them of the results. Tell them what you did with the results.
Fourth, do a good survey. Start with a friendly greeting. Ask questions focused on the client, customer, or patient, not you. Asking if the doctor has explained things clearly versus asking if the patient understands what the physician said is a subtle but significant shift in focus that puts the patient at the forefront.